Event manager blog full#

Consider Facebook, Instagram, LinkedIn, TikTok, and Twitter. Social media: One platform may be more effective than another, depending on what audience you’re trying to reach.There are a variety of promotional channels you can use, including: Planning and managing an event is only half the battle.

Event manager blog full#

It’s when organizers set their goals, define the target audience, create a budget, and determine the theme for their event.ĭeveloping an event strategy often requires input from marketing, sales, and creative teams, all brought together by an event manager who helps the full group sync on the event’s vision and key logistics.Ĭommon deliverables at this stage include an event brief, event branding guidelines, and project trackers. This is the stage of event management that overlaps the most with the event planning process. Event management features four core categories: 1. 4 core components of effective event managementĪ successful event might feel –– to attendees –– like a COVERGIRL commercial: easy, breezy, and beautiful.īut events that go well are the result of a long list of skillfully managed components. So, it’s common for event managers to plan events and event planners to manage them. Events have a lot of moving parts and, as a result, event professionals are known to wear many hats - especially when attempting to bring disparate visions together to create a cohesive experience. That said, the confusion between the two functions is understandable. ‍ Event management is the coordination of resources needed to execute that vision.Event planning focuses on the overall vision and creative direction of an event.While these two terms - event management and event planning - are sometimes used interchangeably, they’re distinct functions that come with different responsibilities. Let’s dive into the details so you can get a clear picture. In other words, event managers have a lot of responsibilities. It’s a combination of project management and change management. Paris Fashion Week, Comic-Con, and your company all-hands are all made possible through high-quality event management.Įvent management is the act of supervising all the logistics, plans, and moving pieces required to put on a successful gathering –– whether that gathering is in person, virtual, or hybrid. From conferences to concerts and ceremonies to celebrations, event management is what allows people to gather and enjoy shared experiences.